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| Author: | Hanser, P. |
| Title: | Weiterbildung in Marketing: Ende der Fahnenstang? |
| Journal: | Absatzwirtschaft
1991 : JUN, VOL. 3:6, p.3-37 |
| Index terms: | MARKETING MARKETING EDUCATION |
| Language: | ger |
| Abstract: | It is a very popular thing to claim for higher qualification of management. Systematic and purposeful further education is required by dynamic market conditions. The author investigates the situation "in vivo": how can an enterprise make is market orientation fit. |
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