search query: @indexterm PHARMACEUTICAL INDUSTRY / total: 673
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| Author: | Sanayei, A. Shad, A. A. |
| Title: | The role of CRM in e-business: an application model for the pharmaceutical industry |
| Journal: | Journal of international marketing and marketing research
2006 : FEB, VOL. 31:1, p. 31-43 |
| Index terms: | pharmaceutical industry customers customer relationship management (crm) |
| Language: | eng |
| Abstract: | This paper takes a look at the role of customer relationship management in e-business and gives an application model for pharmaceutical industry in virtual market place. |
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