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| Author: | Elmquist, M. Segrestin, B. |
| Title: | Towards a new logic for front end management: from drug discovery to drug design in pharmaceutical R&D |
| Journal: | Creativity and innovation management
2007 : VOL. 16:2, p. 106-120 |
| Index terms: | development innovation pharmaceutical industry r&d |
| Language: | eng |
| Abstract: | R&D departments are being challenged to be developing new organizations for Front End activities as there is a pressure to be innovative and cost-effective the same time. Pharmaceutical industry faces this especially. It is important to provide strong drug candidates for efficient development processes and quick market launches. Based on an in-depth empirical study at a European pharmaceutical company, the paper contributes to improved understanding of the actual management practices used in the Front End. |
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