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| Author: | Guedri, Z. McGuire, J. |
| Title: | Multimarket competition, mobility barriers, and firm performance |
| Journal: | Journal of Management Studies
2011 : JUN, VOL. 48:4 p. 857-890 |
| Index terms: | competition pharmaceutical industry strategic planning competitive advantage methodology |
| Freeterms: | group theory |
| Language: | eng |
| Abstract: | This article creates and tests a theoretical framework proposing interactive dynamics between the strength of mobility barriers affecting strategic groups and the extent of within-group multimarket competition. Empirical analysis employing a longitudinal sample of pharmaceutical companies shows that mobility barriers and multimarket competition aren't substitutive but complementary devices improving mutual coordination within strategic groups. |
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