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| Author: | Slone, R.E. |
| Title: | Leading a supply chain turnaround |
| Journal: | Harvard Business Review
2004 : OCT, VOL. 82:10, p. 114-121 |
| Index terms: | Marketing Management Strategy Competitive advantage Logistics Supply chain Companies Case studies USA |
| Language: | eng |
| Abstract: | Five years ago, salespeople at Whirlpool said the company's supply chain staff were "sales disablers". Now, Whirlpool excels at getting the right product to the right place at the right time-while keeping inventory low. What made the difference? The strategy developed was based on understanding customers' needs, identifying trade partners' priorities, benchmarking the competition, and anticipating the challenges of the future. |
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