search query: @indexterm Logistics / total: 674
reference: 4 / 674
| Author: | Bourlakis, M. Melewar, T. C. |
| Title: | Guest editorial: Marketing perspectives of logistics service providers - present and future research directions |
| Journal: | European Journal of Marketing
2011 : VOL 45:3, p. 300-310 |
| Index terms: | marketing distribution outsourcing logistics |
| Language: | eng |
| Abstract: | This article aims at introducing the themes and relevant papers of this Special issue of European Journal of Marketing on marketing perspectives of logistics and service providers. Especially outsourcing in logistics is a matter of interest in the issue. The article contents as follows: "Relationalism in marketing channels and marketing strategy" by A.K. Paswan ; "The interface between retailers and logistics service providers in the online market" by X. Yuan (et al.) ; "Supply chain commitment and business process integration" by M.A. Salam ; "A conceptualisation of supplier-perceived value" by E. Songailiene and H. Winklhofer ; "Selecting logistics providers in Thailand: a shippers' perspective" by R. Banomyong ; "Proactive improvement of logistics service providers as driver of customer loyalty" by C.M. Wallenburg and P. Lukassen ; "Measuring the competitiveness of container ports: logisticians' perspectives" by G-T. Yeo, M. Roe and J. Dinwoodie. |
SCIMA