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| Author: | Muller, H. J. Porter, J. L. Rehder, R. R. |
| Title: | Reinventing the MBA the European way |
| Journal: | Business Horizons
1991 : MAY-JUN, VOL. 34:3, p. 83-91 |
| Index terms: | BUSINESS SCHOOLS MANAGEMENT EDUCATION EUROPE USA BUSINESS GRADUATES CULTURE |
| Language: | eng |
| Abstract: | Many of the American business educators contend that business education in the USA is lagging behind and needs radical transformation. They warn that as the international climate increases in complexity, graduate schools of management have to rethink strategies to address America's weaknesses in product design, manufacturing, human resources management, and strategies vision. The recent major study of business education also produced disquieting conclusions. It is stated that the most important element of organizational culture characterizing the USA business school should be the spirit of innovation. |
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