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| Author: | Sinkula, J. |
| Title: | Market information processing and organizational learning |
| Journal: | Journal of Marketing
1994 : JAN, VOL. 58:1, p. 35-45 |
| Index terms: | MARKET INFORMATION ORGANIZATIONAL LEARNING MARKETING |
| Language: | eng |
| Abstract: | Our understanding of how organizations process market information can be advanced substantially on the basis of principles derived from models of organizational learning. Accordingly, the author examines the extant literature on organizational learning, proposes a hierarchy of market sense making, and provides research propositions that will enhance marketers' understanding of information processing and knowledge creation in organizations. |
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