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| Author: | Tully, S. |
| Title: | Teens: the most global market of all |
| Journal: | Fortune
1994 : MAY 16, VOL. 129:10, p. 34-41 |
| Index terms: | SEGMENTATION YOUTH CULTURE GLOBAL MARKETING |
| Language: | eng |
| Abstract: | Teens, they have moxie, money, and astonishing similarities in taste. If you're selling to teens in Los Angeles, try Tokio and Santiago too. In a world divided by trade wars and tribalism, teenagers, of all people, are the new unifying force. |
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