search query: @indexterm SOAPS AND DETERGENTS INDUSTRY / total: 68
reference: 8 / 68
Author: | Lomax, W. |
Title: | New entrants in a mature market : An empirical study of the detergent market. |
Journal: | Journal of Marketing Management
1996 : MAY, VOL. 12:4, p. 281-295 |
Index terms: | NEW PRODUCTS MARKET SHARE SOAPS AND DETERGENTS INDUSTRY |
Language: | eng |
Abstract: |
SCIMA