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| Author: | Lord, M. D. Ranft, A. L. |
| Title: | Organizational learning about new international markets: exploring the internal transfer of local market knowledge |
| Journal: | Journal of International Business Studies
2000 : VOL. 31:4, p. 573-589 |
| Index terms: | MARKET INFORMATION ORGANIZATIONAL LEARNING INTERNATIONALIZATION MULTINATIONAL COMPANIES |
| Language: | eng |
| Abstract: | The transfer of local market knowledge within the diversified firm as its divisions expand into a new host country is examined. Both the nature of local market knowledge itself and differences in organizational structures significantly influence the extent of internal knowledge transfer among divisions. |
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