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Author: | Vardar, N. |
Title: | How Dove survived the Turkish recession |
Journal: | Admap
2004 : APR, VOL. 39:4, (449) p. 46-48 |
Index terms: | Advertising Marketing Brands Case studies Soaps and detergents industry Turkey |
Language: | eng |
Abstract: | The article author shows how a new ad campaign and increased pressure led to market share gains during the recent Turkish recession. |
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