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| Author: | Zyglidopoulos, S.C. |
| Title: | Research note. The impact of downsizing on corporate reputation |
| Journal: | British Journal of Management
2005 : SEP, VOL 16:3, p. 253-259 |
| Index terms: | Corporate image Reputation Intangible assets |
| Language: | eng |
| Abstract: | The impact of downsizing on corporate reputation (hereafter as: corp-rep.) is investigated. Drawing on literature two hypotheses are developed and tested. The findings show that downsizing 1. has a negative impact on corp-rep., 2. is more damaging to corp-rep. than 'downscoping', that is, the sale of a division. |
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