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| Author: | Göritz, A. S. |
| Title: | The impact of material incentives on response quantity, response quality, sample composition, survey outcome and cost in online access panels |
| Journal: | International Journal of Market Research
2004 : VOL. 46:3, p. 327-345 |
| Index terms: | IMPACT ASSESSMENT INCENTIVES |
| Language: | eng |
| Abstract: | This article examines theoretical and methodological issues surrounding the use of incentives in online access panels. Two experiments are introduced : the first experiment concerns three different types of promised incentives. The second experiment concerns a non-profit-panel. The author´s give recommendations for employing incentives in online access panels based on a cost-benefit analysis. |
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