search query: @journal_id 75 / total: 683
reference: 137 / 683
| Author: | Mitchell, V. W. |
| Title: | Organizational homeostasis: a role for internal marketing |
| Journal: | Management Decision
1992 : VOL. 30:2, p. 3-7 |
| Index terms: | CORPORATE CULTURE EMPLOYEE ATTITUDES MANAGERS INDIVIDUAL BEHAVIOUR MARKETING THEORY ORGANIZATIONAL BEHAVIOUR |
| Language: | eng |
| Abstract: | A few organizatinal-organismic parallels in the context of the "natural need" for internal marketing are described. The need for internal marketing, especially within service organizations, is commonly recognized, but its implementation is considerably more difficult than its planning. Attitude barriers (unreceptiveness to marketing philosophy) may exist even in the higher levels of management, where they are potentially more difficult to change, yet changing them will have the greatest effect on the organization. It is argued that using the strong parallels between organisms and organizations, organizational and cultural changes toward internal marketing and customer-orientation could be achieved. |
SCIMA