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| Author: | Breen, E. |
| Title: | Journal publishing: How editors and authors work more effectively together. |
| Journal: | Management Decision
1993 : VOL. 31:4, p. 26-33 |
| Index terms: | PERIODICALS PUBLISHING INDUSTRY DIRECT SELLING |
| Language: | eng |
| Abstract: | A case study of MCB University Press is described in the article. It also shows how the launch of its Literati Club led the company to explore the editor/author relationship and how both editors and authors could become more effective at what they do. The results and conclusions are drawn on the basis of this case study. |
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