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| Author: | Abbasi, S. M. Hollman, K. W. |
| Title: | Business success in the Middle East. |
| Journal: | Management Decision
1993 : VOL. 31:1, p. 55-59 |
| Index terms: | CULTURE MARKET SURVEYS MARKET POTENTIAL |
| Language: | eng |
| Abstract: | The Middle East has been overlooked by American companies as a region in which to explore market opportunities. This is largely due to ignorance of, and bias towards, the culture and politics of the Middle East. The authors discus aspects of Middle East culture and situational determinants which American companies would be wise to assimilate. |
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