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| Author: | Alder, H. |
| Title: | The technology of creativity |
| Journal: | Management Decision
1994 : VOL. 32:4, p. 23-29 |
| Index terms: | INNOVATION CREATIVITY LATIN AMERICA |
| Language: | eng |
| Abstract: | The paper reviews the advances in creative thinking since De Bono's Lateral Thinking, including work on brain hemispheres, with particular reference to practical techniques that can be applied in business. It outlines a general approach, largely concerned with how the creative right brain is best harnessed, and drawing, inter alia, on current research among top British business leaders. A new technique, Chunked Reversals, has been developed by the author. |
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