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| Author: | Curry, B. Moutinho, L. |
| Title: | Intelligent computer models for marketing decisions |
| Journal: | Management Decision
1994 : VOL. 32:4, p. 30-35 |
| Index terms: | MANAGEMENT INFORMATION TECHNOLOGY ARTIFICIAL INTELLIGENCE |
| Language: | eng |
| Abstract: | The present article describes work carried out at Cardiff Business School to investigate the scope for applying Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards marketing decisions, but the implications extend to decision making in general. The main subjects of the paper are the Artificial Intelligence, Information technology and management. |
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