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| Author: | Glaser, S. |
| Title: | The strategic imagination |
| Journal: | Management Decision
1994 : VOL. 32;6, p. 31-34 |
| Index terms: | CHANGE STRATEGY MARKETING |
| Language: | eng |
| Abstract: | Corporate and marketing strategies have begun seriously to address the problems of adapting to turbulent environments. Discusses concepts of adaptation and turbulence and describes some of the difficulties with both notions. Concludes that strategic advantage rests with creating turbulence or changing the rules. A manager sitting within the context of a large organization will not be in an environment which encourages or lends the opportunity for such anarchic processes to occur. |
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