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| Author: | Walle, A. |
| Title: | The Japanese in the automative aftermarket: rethinking business-to-business marketing strategies |
| Journal: | Management Decision
1994 : VOL. 32:7, p. 60-63 |
| Index terms: | JAPAN USA CONFLICT |
| Language: | eng |
| Abstract: | Although the Japanese are often considered invincible, they make mistakes. In the automotive aftermarket, they misjudged the power of channel conflict and suffered as a result. The present article points to failures of Japanese business-to-business marketing strategies in the United States of America and potentially in Europe. The author of the article is A. H. Walle. The conflict problem is discussed. |
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