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| Author: | Moore, S. |
| Title: | Making sense of strategic management: towards a constructive guide |
| Journal: | Management Decision
1995 : VOL. 33:1, p. 19-23 |
| Index terms: | MANAGERS ORGANIZATIONS STRATEGY |
| Language: | eng |
| Abstract: | The paper presents a recently developed conceptual model of strategy in organizations. It aims to examine three major levels at which top managers are required to operate. The paper organizes related concepts under a new paradigmantic umbrella. This portrays strategy as an iterative complex process with some simple central components. Top managers need to be aware of the context , content and process of strategy. |
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