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| Author: | Bishop, P. |
| Title: | Diversification: some lessons from the UK defence industry |
| Journal: | Management Decision
1995 : VOL. 33:1, p. 58-62 |
| Index terms: | CUSTOMERS DEFENCE DIVERSIFICATION |
| Language: | eng |
| Abstract: | In response to major changes in the defence market in recent years, many firms have embarked on a process of diversification into civilian markets. The paper examines some of the impediments to diversification based on the results of a postal survey of defence contractors in Devon and Cornwall. The results imply that problems related to the economic recession, a lack of marketing expertise and the cost of market entry are major hurdles to diversification. |
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