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| Author: | Howard, D. G. Howell, W. Ryans, J. K. Jr. |
| Title: | Corporate/marketing philosophy: a US, Japanese and British comparison. |
| Journal: | Management Decision
1990 : VOL. 28:1, p. 48-53 |
| Index terms: | CORPORATE STRATEGY MARKETING STRATEGY MANAGEMENT STYLES COUNTRY COMPARISONS |
| Language: | eng |
| Abstract: |
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