search query: @indexterm diversification / total: 686
reference: 251 / 686
| Author: | Aron, D. |
| Title: | Diversification as a strategic preemptive weapon |
| Journal: | Journal of Economics & Management Strategy
1993 : SPRING, VOL. 2:1, p. 41-70 |
| Index terms: | MANAGEMENT STRATEGY DIVERSIFICATION |
| Language: | eng |
| Abstract: | This article examines the role that multimarket operations play in a firm's ability to preempt entry into new markets when presence in a market does not commit the firm to remain there. Success in one market affects a firm's incentives and, in turn, strategic power , to fight a rival for survival in a related market. This is modeled as a war of attrition, and the risk-dominant equilibrium is derived. The model supports brand proliferation as a credible preemptive for an established firm. |
SCIMA