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| Author: | Ghoshal, S. Mintzberg, H. |
| Title: | Diversification and diversifact |
| Journal: | California Management Review
1994 : FALL, VOL. 37:1, p. 8-27 |
| Index terms: | DIVERSIFICATION MANAGEMENT STYLES CORPORATE STRUCTURE |
| Language: | eng |
| Abstract: | What are the key organizational dimensions that influence overall performance of diversified companies? In other words, what are the forces that need to be managed? What are the major trade-offs that must be considered in managing these forces to develop effective organizational structures and decision-making processes? How can managers balance the conflicting demands without succumbing to these all-too-common swings? How can multi-business enterprises develop the organizational capabilities they need for sustained superior performance? |
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