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| Author: | Qian, G. |
| Title: | Assessing product-market diversification of U.S. firms |
| Journal: | Management International Review
1997 : VOL. 37:2, p. 127-149 |
| Index terms: | MARKETS DIVERSIFICATION COMPANIES PROFIT USA |
| Language: | eng |
| Abstract: | This paper analyzes U.S. product and market diversification, and examines also their combinations to provide a new dimension of corporate diversification. Companies with narrow product spectrum and broad international market diversification should perform better than companies with broad product spectrum and narrow international market diversification. Higher profits are associated with narrow product diversification strategy and lower risks with broad international market diversification strategy. Diversification has become an increasingly significant aspect of corporate strategy, both in terms of product and market diversification. |
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