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| Author: | Sandvig, J. C. Coakley, L. |
| Title: | Best practices in small firm diversification |
| Journal: | Business Horizons
1998 : MAY-JUN, VOL. 41:3, p. 33-40 |
| Index terms: | SMALL BUSINESS DIVERSIFICATION STRATEGY |
| Language: | eng |
| Abstract: | Much can be learned from the experiences of small firms that have attempted to diversify into new markets. The key finding is the importance of leveraging core competencies to achieve competitive advantage in new markets. Diversification into new markets is a complex undertaking fraught with risk, but many firms today have little choice. |
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