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| Author: | Stern, I. Henderson, A.D. |
| Title: | Within-business diversification in technology-intensive industries |
| Journal: | Strategic Management Journal
2004 : MAY, VOL. 25:5, p. 487-505 |
| Index terms: | Diversification Technology |
| Language: | eng |
| Abstract: | This study extends diversification research to a new level of analysis, examining how within-business diversification, which occurs when companies extend existing product lines or expand into new ones, affects organizational survival. While prior research suggests that corporate-level diversification accounts for relatively little variation in performance, within-business diversification matters a great deal, by influencing which start-ups survive and which companies better cope with rapid environmental change. |
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