search query: @indexterm DIVERSIFICATION / total: 686
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| Author: | Penfold, G. |
| Title: | Diversification, design, strategic planning and new product development. A jewellery industry knowledge transfer partnership |
| Journal: | Design Journal
2007 : VOL. 10:1, p. 3-11 |
| Index terms: | design management new products product development diversification jewellery industry small business case studies United Kingdom |
| Freeterms: | knowledge transfer partnerships |
| Language: | eng |
| Abstract: | The U.K. jewellery industry is made up of small businesses traditionally sub-contracting production (here as: prod.) and design processes. Many of them are under threat of global competition with their survival depending on the introduction of new product development strategies (here as: strs). This study reports on a case study of a completed knowledge transfer project. This design intervention resulted in the company introducing new design and prod. strs., leading to a total revision of its product range. |
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