search query: @indexterm DIVERSIFICATION / total: 686
reference: 32 / 686
Author: | Gardner, H.K. Anand, N. Morris, T. |
Title: | Chartering new territory: diversification, legitimacy, and practice area creation in professional service firms |
Journal: | Journal of Organizational Behavior
2008 : NOV, VOL. 29:8, p. 1101-1121 |
Index terms: | diversification professional organizations service |
Language: | eng |
Abstract: | Professional companies are conceptualized as federation of distinct practice areas using theories of organizational territoriality and corporate charters and it is argued that the chartering of a new practice is an inherently political act. Engagement in appropriate legitimacy-mobilizing efforts is required of new practice area founders in order to sustain diversification efforts. |
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