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| Author: | Corsino, M. Passarelli, M. |
| Title: | The competitive advantage of business units: Evidence from the integrated circuit industry |
| Journal: | European management review
2009 : VOL. 6:3, p. 182-194 |
| Index terms: | competitive advantage diversification strategy products |
| Freeterms: | business unit |
| Language: | eng |
| Abstract: | The study explores how corporate and business strategy lelevs might influence the competitive advantage of business units that operate in technology-intensive context. The findings show e.g. that corporate diversification within market segment affects the competitive advantage of constituting units positively. Increased product variety enables business units to gain a competitive edge over rivals. New product introductions by sister units in other market niches impair the performance of a focal unit. |
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