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| Author: | Roberts, E. B. Berry, C. A. |
| Title: | Entering new businesses: Selecting strategies for success. |
| Journal: | Sloan Management Review
1985 : SPRING, VOL. 26:3, p. 3-17 |
| Index terms: | DIVERSIFICATION CORPORATE STRATEGY NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA