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| Author: | Turner, G. |
| Title: | Inside Europe's giant companies : Daimler-Benz goes top of the league. ( *DAIMLER-BENZ ) |
| Journal: | Long Range Planning
1986 : OCT, VOL. 19:5, p. 12-17 |
| Index terms: | INDUSTRIAL ENTERPRISES MOTOR VEHICLES INDUSTRY FEDERAL REPUBLIC OF GERMANY LONG RANGE PLANNING DIVERSIFICATION |
| Language: | eng |
| Abstract: | The present market position of the Daimler-Benz company is surveyed. After comparing size and production volume with the competitors the commercial standings are visaged. Having taken a look at the business environment, the financial policy,management structure, employment views,organizational methods and engineering techs,the three phase planning structure is dealt with. In the shade of the influencing factors the possible future and corresponding duties are drawn up. |
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