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| Author: | Prahalad, C. K. Bettis, R. A. |
| Title: | The dominant logic : a new linkage between diversity and performance. |
| Journal: | Strategic Management Journal
1986 : NOV-DEC, VOL. 7:6, p. 485-501 |
| Index terms: | DIVERSIFICATION PERFORMANCE MEASUREMENT CORPORATE STRATEGY LOGIC |
| Language: | eng |
| Abstract: |
SCIMA