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| Author: | Thackray, J. |
| Title: | Warner-Lambert repents. (!CORPORATE RAIDERS) ( *WARNER-LAMBERT ) |
| Journal: | Management Today
1987 : FEB, p. 61-65, 114 |
| Index terms: | PHARMACEUTICAL INDUSTRY R&D DIVERSIFICATION |
| Language: | eng |
| Abstract: | Ten years ago,like many US giants,drugs manufacturer Warner - Lambert was diversifying wildly. But corporation discovered that despite its new high-growth stars (like chewing gum, mouthwash) profits had lowered,market positions and prospects had worsened. Now it has executed a complete U-turn, selling off the misfits and expanding new product R and D in antibiotics. The result: market shares have raised,profit growths have been remarkable and financial position is strong. |
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