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| Author: | Rushton, B. M. |
| Title: | Strategic expansion of the technology base. |
| Journal: | Research Management
1986 : NOV-DEC, VOL. 29:6, p. 22-28 |
| Index terms: | R&D PRODUCT DEVELOPMENT INNOVATION DIVERSIFICATION |
| Language: | eng |
| Abstract: | The Air Products and Chemicals Inc. /U.S./ have expanded their turnover gradually from the sixties. Three types of innovation were made during the last twenty years: systemic development, technological breakthrough and peripheral innovation. R and D activities proved to be risk-reducing ones. Measures which were taken to diversify are as follows: mergers, establishment of a department specialized in diversification strategy. Some of the new ventures are reviewed. The most important management decisions and practical solutions are analyzed. |
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