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| Author: | Cheek, L. M. |
| Title: | Predicting your products' profitability. |
| Journal: | Managerial Planning
1979 : MAY-JUN, VOL. 27:6, p. 1-8,40 |
| Index terms: | CORPORATE PLANNING DECISION MAKING DIVERSIFICATION NEW PRODUCTS PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA