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| Author: | Kühn, R. |
| Title: | Was der Investguthersteller bedenken muss. Gefahren bei Diversifikation in Konsumgütermärkte. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1988 : JAN, VOL. 57:1, p. 11-14 |
| Index terms: | DIVERSIFICATION CONSUMER GOODS MARKETING |
| Language: | ger |
| Abstract: |
SCIMA