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| Author: | Geringer, J. M. Beamish, P. W. da Costa, R. C. |
| Title: | Diversification strategy and internationalization: implications for multinational enterprise performance |
| Journal: | Strategic Management Journal
1989 : MAR-APR, VOL.10:2, p.109-119 |
| Index terms: | DIVERSIFICATION CORPORATE STRATEGY INTERNATIONALIZATION MULTINATIONAL COMPANIES COMPANY PERFORMANCE |
| Language: | eng |
| Abstract: | Examined are potential explanations for performance differences among multinational enterprises. The research variables, diversification strategy and degree of internationalization, involve basic elements of firms strategy: range and relatedness of products, and relative emphasis on foreign versus domestic operations. The sample included the 100 largest multinational enterprises from the United States and Europe. Diversification strategy was significantly related to the performance of multinational enterprises. |
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