search query: @indexterm diversification / total: 686
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| Author: | Keegan, W. |
| Title: | Strategic marketing: international diversification versus national concentration. |
| Journal: | Columbia Journal of World Business
1978 : 4 WIN VOL.12 p.119-130 |
| Index terms: | DIVERSIFICATION MULTINATIONAL COMPANIES |
| Language: | eng |
| Abstract: |
SCIMA