search query: @indexterm HIGH TECHNOLOGY / total: 696
reference: 47 / 696
Author: | Gronhaug, K. Möller, K. |
Title: | High-tech marketing: fact or fiction? |
Journal: | Liiketaloudellinen aikakauskirja
2005 : 1, p. 91-104 |
Index terms: | Marketing High technology |
Language: | eng |
Abstract: | This discussion paper deals with the following questions: Is high-tech marketing (hereafter as: m-ting) something "special"? And if so, why and how does it differ from traditional m-ting? It is shown through a comparison that m-ting activities, e.g. product development, pricing and distribution partly are conceived differently in the two approaches. |
SCIMA