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Author:Ozanne, J.L.
Brucks, M.
Grewal, D.
Title:A Study of Information Search Behavior during the Categorization of New Products
Journal:Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 452-463
Index terms:CONSUMER RESEARCH
NEW PRODUCTS
Language:eng
Abstract:
SCIMA record nr: 102041
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