search query: @author Brucks, M. / total: 7
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Author: | Costley, C.L. Brucks, M. |
Title: | Selective Recall and Information Use in Consumer Preferences |
Journal: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 464-474 |
Index terms: | CONSUMERS CONSUMER RESEARCH ADVERTISING CONSUMER BEHAVIOUR BRAND LOYALTY |
Language: | eng |
Abstract: |
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