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Author:McGee, J.
Segal-Horn, S.
Title:La dinamica industrial y las estrategias internacionales de marketing.
Journal:Economia Industrial
1992 : JAN-FEB, 283, p. 159-170
Index terms:INTERNATIONAL MARKETING
STRATEGY
MARKETING STRATEGY
INDUSTRIAL DYNAMICS
Language:spa
Abstract:
SCIMA record nr: 103389
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