search query: @author Broadbent, S. / total: 7
reference: 3 / 7
Author: | Broadbent, S. |
Title: | Advertising effects: more than short term |
Journal: | Journal of the Market Research Society
1993 : JAN, VOL. 35:1, p. 37-49 |
Index terms: | BRAND LOYALTY ADVERTISING |
Language: | eng |
Abstract: |
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