search query: @author Broadbent, S. / total: 7
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| Author: | Broadbent, S. |
| Title: | Advertising effects: more than short term |
| Journal: | Journal of the Market Research Society
1993 : JAN, VOL. 35:1, p. 37-49 |
| Index terms: | BRAND LOYALTY ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA