search query: @author Thompson, C. J. / total: 7
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| Author: | Thompson, C. J. |
| Title: | Modern truth and postmodern incredulity: a hermeneutic deconstruction of the metanarrative of "scientific truth" in marketing research |
| Journal: | International Journal of Research in Marketing
1993 : AUG, VOL. 10, p. 325-338 |
| Index terms: | MARKETING RESEARCH POWER |
| Language: | eng |
| Abstract: | A hermeneutic deconstruction is offered of the metanarrative of scientific truth. Specific consideration is given to the proposal that adherence to this metanarrative is essential to the scientific integrity of marketing research and the related claim that incredulity to-ward this metanarrative could precipiate a wide array of detrimental consequences. This deconstruction is undertaken for the purpose of reconsidering postmodernism's incredulity toward the metanarrative of scientific truth in away less encumbered by sedimented historical beliefs and antimonies deriving from the intellectual heritage of enlightenment philosophy. |
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