search query: @author Song, X. / total: 7
reference: 7 / 7
« previous | next »
| Author: | Song, X. Parry, M. |
| Title: | How the Japanese manage the R&D - marketing interface |
| Journal: | Research Technology Management
1993 : JUL-AUG, VOL. 36:4, p. 32-38 |
| Index terms: | JAPAN R&D MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: | A survey of 274 Japanese R&D managers suggests that the perceived success of Japanese new product is related to the achieved level of R&D-marketing integration in Japanese firms. Moreover, the achieved level of integration appears to reflect the quality of R&D-marketing relations, the organizational structure of Japanese firms, and the attitudes and actions of Japanese senior management. These findings are consistent with the conclusions of similar studies of US companies. The authors, however, find one important difference between US and Japanese companies. |
« previous | next »
SCIMA