search query: @author Moore, W. / total: 7
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| Author: | Louviere, J. Fox, M. Moore, W. |
| Title: | Cross-task validity comparisons of stated preference choice models |
| Journal: | Marketing Letters
1993 : JUL, VOL. 4:3, p. 205-213 |
| Index terms: | MODELS PREFERENCES MARKETING |
| Language: | eng |
| Abstract: | This paper uses a statistical test developed by Horowitz and Louviere (1993) to compare the parameters of several logit models estimated from different preference measures. This test shows that all models produce estimates of attribute effects that are equivalent up to a rescaling. Furthermore, models based on stated next purchase, the outcome of a purchase experiment, and a binary analysis of consideration set data produce equivalent estimates of all parameters. |
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