search query: @author Risch, S. / total: 7
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| Author: | Fischer, G. Risch, S. |
| Title: | Kinder an die Macht = The innovativeness of German enterprises |
| Journal: | Manager Magazin
1993 : APR, VOL. 23:4, p. 213-226 |
| Index terms: | INNOVATION COMPANIES GERMANY CREATIVITY |
| Language: | ger |
| Abstract: | A survey carried out by Rolf Berth and his team made clear, that the climate for innovation is bad in German enterprises. The innovation researchers of the Kienbaum und Partner consulting firm published recently the results of their seven year investigations. A lot of interviews were carried out during this time with developers, managers and marketing specialists. The major findings of the study are investigated, successful and unsuccessful firms are characterized from point of views relevant as to innovation. The possible reasons of the lack of creativity are identified. |
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